Care Ideals

Care Business Marketing & Business Development

Whilst helping to support care homes and home care businesses, we’ve noticed there are several blocks for many of them to start marketing their companies.

They might be tied up with day-to-day management, many aren’t sure where to start and some aren’t comfortable with the concept of ‘selling’.

But in reality, marketing your business simply means finding ways to reach potential new customers and creating a company identity, that creates trust and will attract residents or service users and new employees.

The unavoidable truth is this: You Need Marketing. In an increasingly competitive market those who don’t actively seek out new residents or service users and new staff won’t grow… and they may even fail.

The Care Ideals One Stop Shop provides support in care home marketing, home care marketing and the development of these businesses. Jess Bantock (Digital Marketing and Social Media Manager for Care Ideals) will advise you and your team on the best way to market your care home or market your home care business, as part of our One Stop Shop.

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What’s Included in Our Care Business Marketing Service?

Your most important selling tool is your website. For it to work effectively, it should be mobile-responsive and correctly set-up for Search Engine Optimisation (SEO).

Mobile-responsive means that people should be able to read your website easily when viewing it on a mobile phone (more than 50% of global web traffic is on mobile devices), and your site should be set up so that it can be easily found on Google and other search engines (SEO).

SEO is really important. There is so much that can be done to help with this.

Your online presence can further be enhanced by reviews and online listings. It really helps with your care home marketing or home care marketing if you have plenty of positive reviews on Google, Facebook,,, Indeed and online in your local area.

We work with specialist companies who will build you a new website that is mobile-responsive and set-up for SEO. The new website will be very affordable.

Having a Facebook page or Instagram feed creates a sense of community for families and opens a door into your care home or your home care business.

Facebook can also be used very successfully for advertising – we know how daunting Facebook ads can be, which is why we also support in this area and across all social media including Instagram, TikTok and YouTube.

Well-written, well-designed and branded brochures and newsletters can make a real difference to how your business is perceived and how many new residents or service users you attract.

The best marketing will always be word-of-mouth recommendations, which is why creating links with your community and hosting events really help to enhance your reputation and grow local awareness of your business.