We’re business advisers who specialise in social care. We offer unique and innovative approaches that help to address many issues related to the business side of running a care business.
So, while others may offer services for issues like crisis management, we focus on revenue, profitability, margins, culture, marketing, HR advice and guidance, and operations.
That means focusing on:
I cannot speak highly enough of David and his team, they are very professional and work quickly and efficiently and most importantly they produce results
Owner Learning Disability Care Home, Stoke
Founder and Managing Director
Founder and Managing Director
David has been working in health and social care for more than 22 years. For the first 12 years, he delivered positive change and growth to various large mental health and learning disability operations.
In 2014, David founded Care Ideals. Initially much of our work was focused on crisis management, but over time David developed and refined an original concept for care businesses, whereby the focus is revenue, profitability, margins, marketing, business sustainability and business systems.
It is very important to David that:
David and the Care Ideals team work hard supporting clients to make these key principles a reality, thereby driving improvement and innovation for social care businesses.
Digital Marketing and Social Media Manager
Digital Marketing and Social Media Manager
Georgia is a dynamic digital marketing professional with a passion for creating meaningful campaigns. Her creativity and analytical skills have enabled her to work across numerous sectors prior to joining Care Ideals including medical, retail and B2B.
In Georgia’s previous role in the medical devices sector, her strategic digital campaigns connected with patients on a deeper level, creating trust and improving overall patient experience.
Georgia is delighted to be working for Care Ideals so that she can support clients to improve their general marketing, digital marketing and social media output. Her focus is very much about helping clients to connect with their audience and develop their care businesses.
Operations Manager
Operations Manager
Antonia has been an Administrative Manager within a healthcare setting for over 18 years and is passionate about supporting people and businesses.
Having been part of fledgling and well-established teams, she understands how integral investing in people and teamwork is to achieving success. Antonia enjoys implementing processes and systems that deliver efficient administrative support along with exceptional customer service.
Antonia provides the day-to-day operational support required by our clients and team members, so that we deliver an outstanding and constantly evolving service.
Care Business Adviser
Care Business Adviser
Lorna has a BSc Social Work degree and has been a registered manager for a multi-site care company. She has acquired extensive knowledge and experience working within local authorities as a community social worker, and more recently as the Head of Care for three large domiciliary care offices.
She has overseen and delivered person-centred and outcomes focused support for adults with physical disabilities, learning disabilities, a mental health diagnosis or those with dementia.
Lorna has an excellent understanding of care regulations, compliance and business development. This, combined with her action focused and personable style and her positive attitude, enables Lorna to support others to develop and grow successfully, and allows her to drive change and improvement within the social care sector.